As an Honorary Student Spokesperson for the World Food Programme she had witnessed the effects of hunger firsthand and decided FEED’s mission would be: "Creating Good Products That Help FEED the World."
The conscious company’s first creation was the FEED 1 Bag, a reversible burlap and organic cotton bag stamped with "FEED the Children of the World" and the number '1' to signify that each bag would provide enough meals to feed one child in school for one year.
Every product sold has a measurable donation attached to it. To date, FEED has been able to provide nearly 84 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.
Throughout the years, FEED has also forged successful partnerships with Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS, among many others.
Smitten with FEED.