I may be a little late to the party here, as I am just discovering Punjammies, but I am no less excited or bowled over by the idea that is the International Princess Project. Firstly, Punjammies are cozy, colorful loungewear trousers, fashioned from the same gorgeous fabric that the traditional Sari is made from, they are 100% cotton -- incredibly soft and comfortable.
The International Princess Project was founded by Shannon Keith in 2005 when Shannon and her husband visited India for the first time. They loved the country but were struck by the very serious problem that existed for the young girls and women of India, that of sex trafficking and modern day slavery. After visiting one of India’s countless red light districts, she was changed.
Pressed by the immensity of the problem, Shannon returned home, culled some goodhearted friends and founded International Princess Project to advocate for these women and help them rebuild their lives. Soon, the team realized that without an occupation, these women and girls stood a slim chance of survival outside the brothels and prostitution.
With this knowledge, Shannon focussed on what she knew, sales and merchandising -- and Punjammies were born. The brilliant fabric of the traditional Indian Sari was the key inspiration. The team worked with talented seamstresses to create a simple pattern that women could use to learn how to sew. With each stitch, the women gained courage, confidence and determination. Their newfound trade was their passageway to freedom.
What started as a six-woman sewing center is now three centers that employ over 150 women. All receive fair wages and recovery care. Punjammies are loose fitting for comfort, all-cotton and can be worn indoors as loungewear or for a festive evening out, with a pair of strappy sandals and your favorite clutch. The elastic waistband sits comfortably on your hips, and can be customized with the drawstring.
With every purchase, know that you are directly helping the women of India pave a pathway to the dignity and freedom they justly deserve.
Crazy Smitten for Punjammies.