cause-conscious goods. gifts. deeds.


notable sun wear - Solve sunglasses

cause conscious, conservation, ethical, sunglasses, watereden tirlComment

Solve is a for-profit sunglasses company that contributes to solving one of the biggest threats for developing societies - a lack of clean water.  For each pair of sunglasses that are purchased, Solve will provide clean water for an entire life. 

Solve was founded by Jeb Geesey and Justin Kroboth, two fire-fighters from Charleston SC, and works exclusively with Water Missions International to provide clean water for life.  Solve is able to put $10 of each sunglasses sale - the estimated cost per person of Water Missions’ custom water, sanitation and hygiene efforts - and promises that the clean water supply will continue for life.  

Like our friends behind the Wello Water Wheel, Solve knows that water gathering in developing countries is a time consuming, often dangerous, back-breaking practice (usually left to women and children) that very directly perpetuates the poverty cycle.  With the help of Solve and Water Missions International, a clean water supply becomes a reliable and easily accessible part of every community.

So Smitten.

early spring sunglasses - Warby Parker

cause conscious, ethical, eyeglasses, girls, guys, sunglasseseden tirlComment

Looking for dapper, jazzy, polished Sunglasses for the Spring? Look no know Warby Parker has your back.

Warby Parker has established itself as a wave making company since its inception in 2010.  An uber hip, original, polished, socially attentive brand of prescription eyeglasses and sunglasses, founded and made in America.

notablySmitten posted about WP first back in December 2014. If you don't know their whole story, please check it out here.

Smitten with WP forever!

seriously spectacular - Warby Parker

cause conscious, ethical, fashion, eyeglasses, sunglasses, prescription eyeweareden tirlComment

I can't possibly write any more about this genius company that hasn't already been written, so I'm going to keep it simple:

Simply put, Warby Parker is a singular, stylish, spirited and socially conscious brand of prescription eyeglasses and sunglasses, American made and founded in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider.

While in college together, they collectively agreed that glasses were costly. With some research they discovered that the eyewear industry was dominated by one company that could keep prices high and reap egregious profits. They wanted to create an alternative. The goal became: completely affordable rebellious prices...while paving a way for socially conscious business practices.


Slightly less than a billion of the world's population lack access to prescription eyewear. To help with this statistic, Warby Parker partnered with not-for-profit VisionSpring, that distribute a pair of glasses to a person in need for every pair sold.

This is just a truly magnificent, beacon of a company.