notablySmitten

cause-conscious goods. gifts. deeds.

Prashant Mehta

kick a** socks - Conscious Step

cause conscious, clean water, conservation, environmentally caring, fair trade, global, hunger, social sustainability, sockseden tirlComment
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These socks walk the walk they talk! Conscious Step helps “give an ordinary purchase an extraordinary purpose.”

Can socks change the world…why yes, they can! Conscious Step is surely going  to make a difference “one pair of socks at a time” – 50 percent of all profits go toward 3 partnering charities. Currently Conscious Step offers three exclusive sock designs, each reflective of the cause it supports:

One pair funds Action Against Hunger that provides three therapeutic food packages for malnourished children living in refugee camps in Kenya, South Sudan and the Democratic Republic of Congo.

The second pair funds Trees for the Future, which plants 30 trees in rural Ghana and provides an education in agroforestry to women and children, giving them the ability to replenish degraded soils and generate sustainable sources of food and fuel.

The third pair funds Engineers Without Borders that sends Australian engineers to Nepal to build clean water sources in schools so that young girls can have the same education opportunities as boys.

The wonderful entrepreneurs behind Conscious Step are Dr. Hassan Ahmad and Adam Long from Sydney, and Prashant Mehta from New York City. All three, firm believers in “the more profitable you are, the greater your impact”…and “knowing that my sock drawer planted a forest in Ghana”, is more motivating than donating $5 to a charity and having no idea how it will be used or what difference it will make,” says Dr. Ahmad.

These socks are made from 200-needle count, organic, fair trade cotton and are sweat resistant. Each style is embroidered with it’s own unique distinguishable symbol…and did I say they kick a**!

Smitten with these socks.