notablySmitten

cause-conscious goods. gifts. deeds.

Underwear for Hope

LOVE these knickers - Naja

beauty, cause conscious, ethical, fair trade, fashion, girls, loungewear, panties, undieseden tirlComment
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Naja Knickers are eco-conscious, adorably designed, and socially conscious every step of the way: our favorite kind of notable trifecta!  Every single design is more adorable, sexy and stylish than the next!

Naja is the entrepreneurial brainchild of Catalina Girald, an attorney-turned-traveler-turned-activist, and Gina Rodriguez, an award-winning-actress-and-latino-community-supporter.  Naja was created in an effort to shift the way lingerie is made and marketed so that it is empowering, not objectifying, for the “smart, courageous and sexy women of today”.  With factories that employ primarily single mothers and female heads of households, Naja pays above market wages, allows for flexible scheduling, and provides school clothes, supplies and lunches to the children of their employees.  In addition to their factories, Naja employs women in the slums of Columbia to sew garment bags in their homes through their Underwear for Hope program - 2% of all purchases go towards funding this program.  

In addition to all the socially-conscious efforts, Naja prints all their awesome knicker graphics digitally to minimize their environmental footprint.

Smitten with Girl Power!