VIDA was formed on the idea that we are interconnected, global citizens of the modern world. Their current collection, from New Zealand designer Corina Hazlett, is inspired by her 2015 trip to Vietnam as an Art Therapist for human trafficking survivors. We love the bright colors and bold prints of her designs almost as much as we love the meaning behind each piece of her collection.
Each item in the VIDA collection is produced on demand - this practice eliminates waste, excess inventory, and the ‘middle man’ costs associated with traditional fashion commerce. VIDA hires designers from all over the world through a submission process - those chosen are given 10% of their sales and the means to manufacture their goods with direct-to-fabric digital printing. In addition, the makers that produce VIDA’s products are provided literacy programs and basic math skills for themselves and their children, allowing for more opportunities in the future.
Entirely Smitten.