socially conscious since 2007 - FEED

I cannot do a blog about conscious gifts and giving and not write about Lauren Bush Lauren, who had the brilliant idea in 2007 of founding FEED. 

As an Honorary Student Spokesperson for the World Food Programme she had witnessed the effects of hunger firsthand and decided FEED’s mission would be: "Creating Good Products That Help FEED the World."

The conscious company’s first creation was the FEED 1 Bag, a reversible burlap and organic cotton bag stamped with "FEED the Children of the World" and the number '1' to signify that each bag would provide enough meals to feed one child in school for one year.

Every product sold has a measurable donation attached to it. To date, FEED has been able to provide nearly 84 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.

Throughout the years, FEED has also forged successful partnerships with Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS, among many others.

Smitten with FEED.

100 beads at a time - 100 Good Deeds

In the world of charming, fashionably conscious jewelry, the 100 Good Deeds bracelet is at the top my list. Engaging colors, beautiful, hip...and glamorous! 

In 2000, artist and activist Mary Fisher, was asked by the White House AIDS office to act as a Special Representative of the UN and travel to Africa. While there, Mary worked with those affected by poverty, violence and the stigma attached to HIV. 

Mary started the Abataka foundation to partner with these women by designing jewelry that they could make and thereby earn a positive, sustainable living. 

In 2012, Mary released her memoir Messenger, and also met filmmaker Thomas Morgan. He shared with Mary a game that he and his family created, where they would complete 100 good deeds anonymously. 

Mary was Smitten and responded by designing the 100 Good Deeds bracelet. Each bracelet is hand-braided with one hundred glass beads and a single rubber ring. After wrapping it around your wrist, each time you do a good deed, you move the rubber ring one bead closer to the 1GD charm.

"The motivation behind the 100 Good Deeds collection is to inspire simple acts of kindness around the world." ~ Mary Fisher 

The bracelet serves as a reminder to pay it forward, and has found ambassadors in celebrities like Susan Sarandon, Katie Holmes and Naomi Watts.

Smitten!