a splendid union - Stella Artois & Water.org

This is just a no brainer of a post for me. I grew up in Minnesota, where we are practically bred on beer. When I didn't know any better, I drank Coors...I now drink Stella Artois.

When I heard that the Belgian beer makers had officially announced a partnership with Water.org at the Sundance Film Festival in January, I literally jumped out of my chair. 

Women in developing countries spend a combined 200 million hours a day walking for miles to collect clean water for their families. To raise awareness of this issue and to help provide solutions, Stella Artois has launched its first global social impact campaign, “Buy a Lady a Drink."

With the support of Water.org and its co-founders Matt Damon and Gary White, “Buy a Lady a Drink” aims to help put a stop to this global water crisis.

These entities have come together to tell the stories of women around the world who take these long journeys for water. The stories focus on what it is like to live without water...and the betterment of life with it.

All videos currently take place in India. However, you can buy a limited edition Stella beer chalice with patterns that represent India, Ethiopia or Honduras. For every chalice you buy, Stella gives an extra $6.25 to Water.org - enough to provide one person clean water for five years.

Stella has made an outstanding $1.2 million donation to Water.org to date.

Love this partnership. Totally Smitten.

kick a** socks - Conscious Step

These socks walk the walk they talk! Conscious Step helps “give an ordinary purchase an extraordinary purpose.”

Can socks change the world…why yes, they can! Conscious Step is surely going  to make a difference “one pair of socks at a time” – 50 percent of all profits go toward 3 partnering charities. Currently Conscious Step offers three exclusive sock designs, each reflective of the cause it supports:

One pair funds Action Against Hunger that provides three therapeutic food packages for malnourished children living in refugee camps in Kenya, South Sudan and the Democratic Republic of Congo.

The second pair funds Trees for the Future, which plants 30 trees in rural Ghana and provides an education in agroforestry to women and children, giving them the ability to replenish degraded soils and generate sustainable sources of food and fuel.

The third pair funds Engineers Without Borders that sends Australian engineers to Nepal to build clean water sources in schools so that young girls can have the same education opportunities as boys.

The wonderful entrepreneurs behind Conscious Step are Dr. Hassan Ahmad and Adam Long from Sydney, and Prashant Mehta from New York City. All three, firm believers in “the more profitable you are, the greater your impact”…and “knowing that my sock drawer planted a forest in Ghana”, is more motivating than donating $5 to a charity and having no idea how it will be used or what difference it will make,” says Dr. Ahmad.

These socks are made from 200-needle count, organic, fair trade cotton and are sweat resistant. Each style is embroidered with it’s own unique distinguishable symbol…and did I say they kick a**!

Smitten with these socks.

socially conscious since 2007 - FEED

I cannot do a blog about conscious gifts and giving and not write about Lauren Bush Lauren, who had the brilliant idea in 2007 of founding FEED. 

As an Honorary Student Spokesperson for the World Food Programme she had witnessed the effects of hunger firsthand and decided FEED’s mission would be: "Creating Good Products That Help FEED the World."

The conscious company’s first creation was the FEED 1 Bag, a reversible burlap and organic cotton bag stamped with "FEED the Children of the World" and the number '1' to signify that each bag would provide enough meals to feed one child in school for one year.

Every product sold has a measurable donation attached to it. To date, FEED has been able to provide nearly 84 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.

Throughout the years, FEED has also forged successful partnerships with Target, Disney, Pottery Barn, Clarins, Whole Foods Market, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS, among many others.

Smitten with FEED.

100 beads at a time - 100 Good Deeds

In the world of charming, fashionably conscious jewelry, the 100 Good Deeds bracelet is at the top my list. Engaging colors, beautiful, hip...and glamorous! 

In 2000, artist and activist Mary Fisher, was asked by the White House AIDS office to act as a Special Representative of the UN and travel to Africa. While there, Mary worked with those affected by poverty, violence and the stigma attached to HIV. 

Mary started the Abataka foundation to partner with these women by designing jewelry that they could make and thereby earn a positive, sustainable living. 

In 2012, Mary released her memoir Messenger, and also met filmmaker Thomas Morgan. He shared with Mary a game that he and his family created, where they would complete 100 good deeds anonymously. 

Mary was Smitten and responded by designing the 100 Good Deeds bracelet. Each bracelet is hand-braided with one hundred glass beads and a single rubber ring. After wrapping it around your wrist, each time you do a good deed, you move the rubber ring one bead closer to the 1GD charm.

"The motivation behind the 100 Good Deeds collection is to inspire simple acts of kindness around the world." ~ Mary Fisher 

The bracelet serves as a reminder to pay it forward, and has found ambassadors in celebrities like Susan Sarandon, Katie Holmes and Naomi Watts.

Smitten!